By Heather de Wit – Founder of INSPIRING SOUTH AFRICANS
Self-Image – Identity > BRAND
We need to take a step back from time to time
and ask ourselves whether we are truly living our Brand as an individual or as
a collective brand / Business / Organization.
- What messages are we sending ‘out there’ ?
- What are we trying to achieve ?
- Who is our target audience and are they effectively ‘hearing’ and ‘seeing’ us ?
- Is what we are doing in our marketing endeavors working … or not ?
TRENDS and MARKETING
How do we choose the most effective tool to
market ourselves as a Brand ?
Seeing what’s hot and what’s not – Trends shift
and come and go at an alarming pace and if we don’t observe and take positive
action on those that are working, we could get left behind.
Resist all you like, but consistent marketing
of intelligent content on the Social Media is key to staying ahead of the pack and
keeping your presence as an Individual or as a Business alive and thriving.
THE HUMAN CONDITION ?
The human condition is defined as 'the characteristics, key events and situations, which compose the essentials of human existence, such as birth, growth, emotionality, aspiration, conflict and mortality.'
We are all in the process of transcending into
something else all the time – moving constantly from one space to another,
mentally in our heads and physically in our bodies. We produce new cells in our bodies every few
months - So that every few months we become ‘in matter’ something else
entirely.
The same applies in principle to Business –
always moving and seeking which best business practices, marketing ideas,
concepts and technology are best to implement to achieve our goals and to win
and succeed.
MINDSET MASTERY
Smart and honest marketing, which fully
expresses your values, your message, true essence and principles, will convert
and change the minds of prospects into buyers.
Much can be ‘said’ and expressed in pictures –
Pictures are a powerful medium to get your message across and out there –
enables simple resonance across language and age.
Mainstream businesses, educational
institutions, online training and Non Profits, across genres, are embracing and
utilizing Animated film and 2D 3D et al Film Ads to tell their story.
