Thursday, 14 January 2016

The Digital Media era is alive, well and happening !

by Heather de Wit - Founder of INSPIRING SOUTH AFRICANS.COM

Technology is advancing at such a fast pace, that if you don’t stay ahead of the pack in your marketing mix, you will get left behind !

What is Digital Media ?

  •  Any media encoded in a machine-readable format, which can be created, viewed, distributed, modified and preserved on computers and which has a significant, wide-ranging impact on society and culture.
  • Some examples of Digital Media are : digital imagery, digital video, video games, web pages and websites, including social media, data and databases; digital audio e.g. mp3s and e-books, Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analogue media, such as pictures, film or audio tape.
  • Combined with the Internet and personal computing. Digital Media has caused disruption in publishing, journalism, entertainment, education, commerce and politics and its effects on society suggest that we are at the start of a new era in industrial history, perhaps leading to a paperless society in which all media are produced and consumed on computers.

What is Digital Marketing ?

An umbrella term for the targeted, measurable and interactive marketing of products or services, using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing.

Marketing with 2D, 3D, Animated film

Marketing with animated film is a fast growing trend and can be very costly if you don’t shop around the best prices. Most of this technology is being produced in India at a very high quality standard and at much lower production costs.

All Business, non-profits, Entrepreneurs, Authors, all performers in The Arts, Adventurers with a worthy cause, Lifestyle and Wellness facilitators would do well to explore the possibility of utilizing and marketing with 2D, 3D or Animated Film Ads.  This is where things are headed.

Visuals with powerful music have great impact and engage the viewer on a subliminal level, which cannot be achieved in traditional, old school marketing e.g. mainstream print and other Media.

e.g. A powerful 20 second Logo Film Ad grabs the attention of the viewer and mobilizes them into action.

Ready to embrace the new era  ?

Let’s talk !


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