Technology is advancing at such a fast pace, that keeping up to speed with time effective marketing tools that really work is key. Additional creative marketing platforms are constantly being sought. A trend growing fast globally is the use of Podcasts.
What is a Podcast ?
An online pre-recorded conversation, with one or many, which can be marketed effectively on the Social Media and linked to Websites or Blogs etc.
Podcasts are a fairly new trend and growing fast. They are an effective adjunct marketing tool to tell your story and promote yourself, your Group or Organization.
Why use Podcasts ?
- They are time effective - can be for any duration of time – from a few minutes to a lengthier conversation
- They’re different, have great impact, are more personal
- Hearing is Believing
- An attention grabber
- Enable you to listen to voice at your leisure on any device and develop a relationship with that person, engaging them on a level that is simply not possible with a static text
- Enables your voice to resonate on a subliminal level
- Static text is easy to ignore and, at best, only gives readers the vaguest notion of what you, your Group or Organization really values
Some great Podcast uses :
- Showcasing your Business and Products
- Distance Learning
- Media Interviews
- Book Launches
- Movie & Documentary Launches
- CD/DVD Launches
Some Facts :
- Google loves Podcasts.
- It is predicted that there will be an enormous increase in the use of Podcasts over the next few years.
- ‘Old school’ marketing is no longer effective.
See what Inspiring South Africans is all about here Inspiring South Africans